The early universe cosmology can be successfully described in the theoretical framework of modified gravity and quintessence. I review the Starobinsky inflationary scenario in this modern framework, in light of the recent (March 2013) observations by the PLANCK satellite mission. I also briefly consider preheating and reheating after inflation, as well as their relation to the observational cosmology. Finally, some new recent theoretical results combining inflation, lepto-genesis, dark matter and dark energy with supersymmetry are briefly outlined.